Our Editorial Process

How we provide trustworthy, accessible, and accurate information

At GreenHealth, we’re committed to providing you with trustworthy, accessible, and accurate information so you’re equipped to care for your health and wellness. We use an established Editorial Process to ensure we’re giving you the best possible information.

Our Editorial Process was developed by the GreenHealth Team. It’s the backbone of everything we do. But what is this process? How do we ensure that everything we publish meets our standards?

Our team creates and edits every piece of content based on the 4 pillars of our editorial process. These pillars — (1) earning and maintaining trust; (2) keeping high journalistic standards; (3) prioritizing accuracy, empathy, and accessibility; and (4) continual monitoring and updating of content — ensure that you can always find the timely, evidence-based information you need.

1. Earning and maintaining trust

Health information is readily available, but it can also be confusing, overwhelming, inaccurate, irrelevant, or inaccessible. We’re here to change that. We provide content that is trustworthy, accurate, evidence-based, clear, understandable, accessible, empathetic, and actionable.

Throughout our content, we address total well-being and help you make the important connection between health and lifestyle. We call it “whole person health.” In support of that, we openly and objectively cover a range of topics and viewpoints.

We’re aware the journey is different for everyone, so we stand for empathy and accessibility. We’re here — free of judgment — for everyone seeking better health.

2. Keeping high journalistic standards

At GreenHealth, we recognize that you trust us for accurate health information, and we take that responsibility seriously. Our content is built on principles of integrity, balance, timeliness, and credibility—ensuring every piece is actionable, research-backed, and thoughtfully presented.

To maintain these standards, we follow a careful process:

Expert Contributors and Continuous Training: Our editorial team selects writers and contributors for their subject-matter expertise and relevant experience. We train them in research and sourcing best practices and offer regular coaching and feedback.
Medical Accuracy Reviews: Our Medical Network—composed of healthcare professionals from research, clinical practice, and advocacy backgrounds—reviews content to ensure medical precision and relevance.
Brand Vetting: Our Medical Standards and Insights team evaluates partner brands, assessing their practices and claims against current scientific evidence.
Clear Drug Information: Our consumer drug content is developed by skilled medical editors, PharmD writers, and reviewers, making complex pharmaceutical information accessible and understandable.
Timely and Trusted News: Our News team, supported by experienced writers and fact-checkers, stays current with the latest medical research to deliver timely and reliable health updates.
Rigorous Editorial Review: Every piece of content is reviewed by our in-house editorial team before publication, ensuring it meets our standards for clarity, accuracy, sourcing, and empathetic tone.

We are committed to providing health information you can trust.

3. Prioritizing accuracy, empathy, and accessibility

We are committed to making our content not only accurate but also clear and accessible to everyone. To achieve this, we follow a custom style guide rooted in the Associated Press Stylebook, which directs our focus toward readability, empathy, and real-world usefulness.

Our voice is intentionally warm and approachable, while also being candid and forward-thinking. We use conscious, respectful language that aims to eliminate stigma, avoid stereotypes, and counteract bias. Our storytelling is judgment-free, grounded in compassion.

This commitment to conscious language is active and ongoing. We continuously consult with community advocates and study language trends within health spaces to inform our choices. Our goal is to use words that empower and include.

We recognize that language evolves, and so do we. We also honor that health is deeply personal, and we respect the individual language people use to tell their own stories. By putting you at the center of all we do, our use of language reflects our role as a true ally in your health journey.

4. Continual monitoring and updating of content

Health information is always evolving. With discoveries, shifting guidelines, and updated language, staying current is essential.

At GreenHealth, we are committed to continuous review and revision of our content to ensure we are providing the latest, most accurate information available. Dedicated editorial and specialist teams work to identify and correct any information that is outdated or unclear.

Our Medical Integrity team actively tracks developments in standards of care, new clinical guidelines, drug approvals or recalls, and major medical recommendations. This team informs our editors and partners, enabling timely content updates that reflect current best practices.

To maintain transparency, we include several dates on our content, each representing a key step in our editorial process:

Written on: The original publication date of the article.
Medical review: The most recent date the content was reviewed by a member of our Medical Network.
Fact-checked: The most recent date the content was verified by a professional fact-checker.
Updated on: The date any modifications—such as corrections, new information, updated sources, or improvements for clarity—were made to the article.

We maintain the quality of our content through ongoing initiatives:

Regular content audits to align with current language, terminology, and health trends.
Annual brand reevaluations, updating content related to any changes in a brand’s standing against our vetting criteria.
Daily news updates from our news team, who monitor and report on the latest health developments.
Prompt response to reader feedback. When a reader alerts us to potential inaccuracies or areas for improvement, our editorial and medical teams promptly investigate, make necessary revisions, and republish the updated content.